A fish farm that only sells whole fresh fish leaves most of its margin on the table. The plant at Varna is planned to cover the full range of processing, so that every part of the harvest finds a buyer.
On the traditional side that means salting, pickling, drying, hot and cold smoking, canning and preserves. Trimmings and off-cuts go into minced products such as fish sausages and cutlets, and what is left after that becomes fish oil and fish meal rather than waste.
The canned range is planned in two directions. Fish in oil, with smoked trout and smoked sturgeon as the lead products, aimed at retail and at the delicatessen trade. And fish canned in its own juices, with trout, carp and zander, for buyers who want the plain taste and nothing added.
Alongside that come fillets, hams and rolls for kitchens and caterers, and a deep-frozen line of steaks, skin-on fillets and whole gutted fish for customers who need a long shelf life.